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Duolingo custom font feather is inspired by their owl mascot duo. Our brief was to fine tune it into a master logo and then extrapolate it into the design of a new. Johnson banks visually their owl mascot duo the core colour and their illustration style were broadly working the design consultancy explains.
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Together we began to look at how to incorporate the shape and spirit of an owls wing into a unique custom font.

Duolingo font. Duolingo the hugely popular language learning web app has refreshed its brand identity for their 300 million plus users. London based brand consultants johnson banks came to us to help finesse the favoured concept fine tune it into a master logo and then extrapolate it into the design of a new custom display typeface one that aims to become synonymous with the brand and create a distinct. Brand guidelines duolingo. Taking inspiration from duolingos iconic owl mascot duo agency johnson banks had begun to explore how the shapes inherent in the mascots design could influence the typography.

Now the duolingo font is consistent with its mascot image credit. But they lacked clear guidelines on how to use the brand away from the app environment. London based brand consultants johnson banks came to us to help finesse the favoured concept fine tune it into a master logo and then extrapolate it into the design of a new custom display typeface one that aims to become synonymous with the brand and create a distinct. Duolingo the hugely popular language learning web app were refreshing their brand identity and johnson banks came to us to help finesse the favoured concept.

Duolingo the hugely popular language learning web app has refreshed its brand identity for their 300 million plus users.

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